The look and feel of a website impacts on the target market’s perception of the brand.
Web content needs to be relevant, fresh, current and captivating to keep a visitor engaged on your site, maximising the opportunity to move your visitor further along your sales funnel.
Expertise:
- Developing and creating website content
- SEO copywriting Identifying strengths and weaknesses of current website in representing brand achieving its objectives.
- Strategic web design which enhances UX
- Designing customised content and structure in service of brand and website objective.
- Creating ease of access to information and using format techniques to facilitate flow.
- Using SEO tools to optimise Search Engine Page ranking
- Keeping a compact layout which tells the brand story while inviting the visitor to go deeper into the site.