Digital strategies aim to impact on an audience by enhancing their lives, adding value and solving their challenges.
Using digital marketing as part of the wider marketing mix, campaigns focus on deepening customer loyalty and brand sentiment, facilitating target market penetration to achieve business goals and brand objectives.
- Developing and managing social media programmes and content for the brand, focussing on the particular audience and industry.
- Creating digital communications solutions, leveraging social media strategy and engagement campaigns.
- Management of relationships with media and influencers
- Online media coverage
- Managing online reputation