Talking Point Communications

Influencer Marketing

Today’s influencers impact the consumer from fashion trends set by celebrities to sporting heroes, media personalities, bloggers and cyber celebrities.  Influence works on the principle of association and an implied endorsement or a product or service.

Influencers are trendsetters, attracting attention, publicity and a loyal audience, amplifying brand exposure opportunities.Influencer marketing campaigns follow a comprehensive process to raise the brand profile and facilitate engagement with your brand.

Expertise includes:

  • Identifying influencers (celebrities, well-known personalities, bloggers) according to relevancy and resonance with brand and target market.
  • Developing Influencer Marketing campaigns and creative strategies which increase brand awareness while growing your audience, building a solid and engaged community.
  • Establishing brand awareness and relationships with influencers through creative, customised marketing campaigns.
  • Leveraging influencers impact to create and augment brand awareness with target market.
  • Transforming relationship with influencers from brand ambassadors to brand advocates.