Dedicated PR focuses on creating and promoting cutting-edge, newsworthy, valuable and authentic content via strategic, innovative campaigns.
Channels are targeted in line with the brand and industry, publishing and syndicating meaningful brand content across earned, owned and paid media channels.
- Creating customised brand content and campaigns, leveraging branded blog, video content and branded YouTube channel
- Analysis of brand, brand objectives to determine key online and social media channels
- Generating the brand story, inspiring the audience to connect with your brand through emotive content
- Development of campaigns which generate content from fans, influencers, brand ambassadors, thought leaders
- Tweaking current campaign according to trending topics, developments on social media and results in relation to campaign goals