Media Relationship Management
The written word contains power and credibility, giving media a pivotal and influential role in disseminating information and creating potential perceptions about the brand while providing an implied endorsement of your brand by virtue of association through coverage of your story, products or services.
- Developing strategic editorial angles for a brand with topics which are inspirational, trending, current and original.
- Creating events and networking opportunities which provide insight into the brand and facilitate key relationships between media and brand.
- Continual research of industry influencers, key reporters, producers and editors in line with the brand offering
- Implementing strategic campaigns to enhance the brand’s relationship with key influencers, bloggers and media.
- Identifying features and topics of relevant media.
- Creation of unique articles and opinion pieces for specific media.